My advert analysis

This advert is about an Italian comunication business.

The target audience is everybody who see it. It transmits good feelings that people must have, like be generous, solidarity, and so one. The advert want to say that with a good communications, all the things are better and feelings like these can be communicated easier.

The telecom advert is attractive because of the images are so impressive: the places and people.

Gandy is a very celebrity person in the world and he always transmitted feelings that make we think about. For this reason the advert is quite influential.

—SOUND AND MUSIC

The music which the advert uses is Indian music; quite relax and it seems celestial.

The create of a mood an audience is related of the message. This kind of music with Gandy's message make aware the people who heard it.

The pace of the music is slowly and the pace is similar all the time but in the end of the advert the pitch of the voice of the singer rise up because it's when the slogan appears.

—SPECIAL EFFECTS , SYMBOLS LOGO AND COLOUR

The colours predominant in the advert are black and white because it depict a past time.

The logo is presented in the end of the advert "TELECOM Italia, communicated is life"

PEOPLE AND ACTIONS

In the advert appears all kind of people: young and old people and casual and formal too. There are also people of different cultures and countries.

The people who appear in the advert are working, shopping, two lovers sitting in a bench...They are doing all this things because the advert want to attract attention all kind of people there are in the world.

LANGUAGE

The slogan is: Imagine the world if he could have communicated like this. The images play the major role in the advert and the words play a secondary role.